Friday, 3 May 2013

Auto Classifieds Online Or Off?

Auto Classifieds are a great way to sell your car. But you have a choice now to sell online, offline or a combination of both.

The Advantages of Online Auto Classifieds
  • Wide coverage
  • Nice pictures possible
  • More space for description
  • Usually can be found from a search engine
  • Run it till you sell more common
Disadvantages:
  • Search means customer usually searching for that exact car or near to it - misses buyers who chance on your car
  • Depends on traffic of site as too whether your ad is seen
  • Lower trust from internet based advertising
  • Misses non-internet people
The Advantages of Offline Auto Classifieds:
  • Higher trust factor
  • Picks up online and offline buyers
  • No computer knowledge or site technology to interfere with the buying process
Disadvantages:
  • Pictures expensive
  • Less room for description
  • May miss 'online only' buyers.
So from this statistic, the solution would seem to be - spread your message across both mediums.
Well that's it for now.
Happy Selling!

Graeme Sprigge is an automotive writer. His website http://www.sellmycarforcash.com has numerous auto articles. For an article on how to write a classified ad, read http://www.sellmycarforcash.com/sell-my-car-articles/
how-to-write-car-classifieds-ad.html

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